Cutting Through the Noise: How I Helped Pass a Historic Gun Control Bill
Exploring the Art of Crafting Clear, Direct, and Emotionally Powerful Videos That Speak Truth to Power
The Art of Crafting Videos That Make an Impact
In the fall of 2022, I was asked to produce a series of videos to break down the then first—and only—common-sense gun control bill on the ballot nationwide. My goal was simple: cut through the noise, counter misinformation, and make the policy clear and accessible to voters.
It was a touchy subject to tackle, and failure was likely, but I took on the challenge. The response to the videos was powerful. They sparked conversations, engaged communities, and helped shift public opinion—leading to a razor-thin but historic 50.7% victory at the polls.
But passing the bill was just the beginning. Legal battles kept it tied up in court for years. Now, in March 2025, that hard-fought victory isn’t just history—it’s the law.
Making Videos That Reach People
Creating videos that connect with people online means using every tool and relying on the talent available to grab and hold attention. I was hesitant at first about writing scripts based on real, verifiable accounts, but in a competitive attention economy, failing to engage means failing to inform.
Most voters want to check a box and move on, so cutting through the noise takes more than just facts—it takes a little showmanship. Every word, every delivery, every moment in these videos was built as an attempt to reach people where they are, make them care, and drive action.
The Bottom Line on Measure 114
Firearms are a significant part of American culture, and I’m a supporter of someone’s right to choose whether to exercise their rights to own weapons. But as a father, I’m very worried about troubled or naïve people easily accessing firearms for misguided reasons.
This week, Oregon’s second-highest court affirmed on Wednesday that the voter-approved gun control law, Measure 114, is constitutional, potentially clearing the way for the law to take effect after being on hold for years because of a Harney County judge’s ruling.
Measure 114 bans the purchase of magazines that can hold more than 10 rounds of ammunition. It also requires a permit before purchasing a firearm, which involves a buyer passing a criminal background check and completing a gun safety course.
I hope Measure 114 serves as a blueprint for rolling out necessary common-sense gun control bills across the USA—ensuring vigilant individuals stay prepared while keeping innocent people safer.